Backlinks,SEO,Search engine optimisation is key for any business with an online presence. With Google constantly changing their algorithm, it’s important to keep up-to-date with the latest trends and changes in the world of SEO. We are going to run you through 10 easy wins that you can apply to your strategy to keep ahead of the game.
One of the most powerful ways to increase your SERP’s rankings is to have a high number of backlinks. You should focus on quality not quantity, though. Having a handful of contextual backlinks from high authority domains will be far more beneficial to your rankings than having several from spammy sites such as PBN’s, Web 2.0 and forums. Using your keyword for the anchor text can have an even more powerful effect, but don’t go overboard. Aim for a natural backlink profile so you don’t get penalised by Google.
As mentioned before, low level backlinks from spammy sites can have a negative effect on your SERP rankings. Google is consistently improving their algorithm and will penalise sites which use ‘black hat’ SEO techniques. However, it’s not all doom and gloom. If you do find yourself on the receiving end of a Google penalty, you can disavow the spammy links and recover your lost rankings.
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Simplify your URL Structure
If these sites can accept your pitches, you can add links to your articles as you post on their websites. You can use SEMrush to help you out in the process. Having overly long slugs should be avoided. Try and keep them short and descriptive so users can see what your content is about before they click on it.
Strengthen your Internal Link Structure
Internal links should be commonplace your website. Not only do they help your readers navigate through your site, they also help Google to understand what content you have on your site. Using descriptive keywords as your anchor text is good practise as it gives a sense of what the content on the page you’re linking to is about.
Optimise your meta descriptions and page titles
You can use these three rare but proven tips for manual outreach campaigns and get strong links from high-quality sites. Including your keywords along with compelling call to actions (CTA) can significantly increase your click through rates (CTR). Using free plugins such as Yoast can help identify weak points in both your meta descriptions and page titles.
Check for Duplicate Content
Search engines love original content and so do people, so make sure you avoid duplicate content. It can be picked up by Google’s plagiarism checker very easily. This can lead to having your site blacklisted by search engines. The more you get access to the famous sites, the more Google will welcome you with open arms.
Having a sitemap is essential for search engines to index your website and return relevant pages of your site in the search engine results pages. You can check Through hyperlinking, you connect your websites with others for correlation hence improving your site’s SEO ranking. /sitemap_index.Xml. If your site does have a sitemap, it will be shown when you fetch this URL. To make sure it is indexed by Google, login to your Google Search Console and click ‘index’ > ‘Sitemaps’. Enter your sitemap URL and Google will index this for inclusion in search results. One of the most effective ways of gaining access to Google’s first page is using quality backlinks from sites with high domain authority.
Add Schema Mark-up
If you have limited resources, utilising schema mark-up can have a major impact on your SEO and can allow you to rank above high authority domains with way more backlinks than you. Featured snippets are often the first thing that shows up in the SERP’s and this is a great way to capture users’ attention and attract them to your site. Consult a professional web design company such as Awake Digital to ensure your website employs the correct schema mark-up which is optimised for your business and objectives.
Use ALT Tags
A picture speaks a thousand words… However, you need to make sure you have used alt tags so that browsers can display what the image is about in case it can’t be loaded properly. If an image can’t be displayed on your website for some reason then the alt tag will show a description of the image so users know what should be there.
Update your Content Regularly
Yes, you may have Backlinks from similar websites, but you must get one or two in which they are beating you. According to Healthy Links, a well-known blogger outreach service from London, here are some useful tips that will make your content more engaging; Making your Content Interactive
If you didn’t know Seo, only 10% of readers would stay on a page that has no images or add-ons. It makes the article